Wednesday, 26 September 2012

The digipack.

Digipacks usually included some or all of the following aspects:

Front - Recognition of the band for the buyer, could be a logo, the band name or an identifiable object that relates to the band or artist. 

Spine - Gives the digipack recognition of only the side is visible when being stacked in a certain way.

Back - usually contain the song names.

Membership postcard/flier - gives the buyer more for their money and could inform them and be used as advertisement. 

Lyric section - Usually in a seperate booklet a lyric section gives the buyer a different desirable factor.

Disk impression - needed to hold the disc to prtect it from damage. Usually on the right in a four side digipack or in the middle in a six side digipack.

Band info section/booklet - gives the buy more to look at and also gives the band/artist to inform its target market directly.

Free image/poster - gives the buyer more for their money increasing there satisfaction. Also increases the chance of them buying the digipack ranther that dowloading the album.



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