This shows the different 'tribes' and groups of people in the UK and how the different tribes are connected. For example the 'Indie Scenesters' which relates to my music video genre is shown to link to 'trendies' 'young alts' 'townies' 'geeks' 'hipsters' and 'craft kids'. This shows that my target audience could spread much further that just the 'indie' market.
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