Music Video Analysis THREE

Name of track: Fake Tales Of San Francisco
Artist: Arctic Monkeys


Genre: Indie Rock
Characteristics: .Artist/band/star image show throughout the video
                            .Usually has a narrative
                            .Close-ups of the band are common 

Relationship between lyrics and visuals?
The lyrics are about a group of people going to San Francisco and finding out that it not as great as all the 'tales' they have heard about it. The visuals relate to this as they show a group of people being in San Francisco, also the visuals almost act out the lyrics at some part. In the tube-chop below the lyrics are amplified by the visuals says 'hunters bar' on a sign'. In conjunction with this there clips of the band performing live. I nearly all of this clips the 'star image' Alex Turner is illustrating the lyrics with a close up. Some shots also include the other band member singing. 





















Relationship between music and visuals?
The only real relationship between the music and the visual in the jump cuts between clips match the beat on the music. There is not illustration on the drums, guitar or bass which isn't typical of an indie rock music video.

Are there close-ups of the artists and star image motifs?
There are a number of close ups of the star image Alex Turner during the live performance of the song. These are used to amplify the lyrics to compare with the narrative and performance.

Is there reference to the notion of looking?
The only references to the notion of looking are the clips of the band in San Francisco. This is to make the clips look unprofessional purposefully to make the clips appears as raw footage of them actually going to San Francisco.

Are there inter-textual references?
I think the video is an inter textual reference of the bands style. They like to create a performance in there music videos to keep them interesting which show disjuncture from the normal 'indie' music videos. The performance however is not as obvious of other of there music videos such as 'fluorescent adolescent'. This could reflect the fact that fluorescent adolescent has almost 22 millions views on YouTube were as fake tales of San Francisco only has 6.5 millions views. This shows the importance of a music video.