Director Jordan Bahat showing that an amazingly good music video can be made even with a very small budget.
Director: Jordan Bahat
Cinematographer: Kris Carrillo
Production Designer: Vera Neykov
Wardrobe: Hannah Hooper
Editor: Jordan Bahat
Colorist: Brian Gonosey
Color Provided By: Electric Entertainment
Executive Producer: Jordan Bahat
Producers: Chevy Chen / Sloane Hayes-Skala
Production Co: Toy Human
"My feeling on performance in videos is... more often than not it's a necessary element. And when you begrudgingly wedge performance into a video, the audience can tell. So it's important to embrace performance -- to find a way to really make it feel integrated into the world of the video.
There really is not a whole lot of budget left in music videos -- so in a sense your restrictions are par for the course. At the same time, since all videos simply live on the internet (by and large), there aren't restrictions either.
I think it's important to respect the budget/gear available and to try and be creative within those means. I think that's something that the current generation of upcoming directors always have to keep in mind. The worst thing in the world is being forced to preface a screening with an explanation of your means of production... There is always a good video to be made.
Productions made from very little money but still amazing quality:
As for lip synching... I normally just ask the artist to practice singing along at a variety of frame-rates for sync playback (25FPs & 50FPS normally). For performance videos where I want a lot of umph from the band, I playback REALLY REALLY LOUD... and when possible, I make sure that the drum kit is LIVE (not deadened or prop). As long as the drums are live and playback is really loud, the band becomes convinced that they're playing for real. They stop indicating and start performing." (Jordan Bahat)
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