Music Video (Second Draft).

Advert.

I created an advert to help with the marketing of my video. Think releasing this before the release of the music video would help get peoples attention and hopefully watch the music video when it is released and therefore download the track. Using YouTube as a base point to spark interest then uploading the ad to social networking sights such as the Facebook page, Twitter e.t.c. Once people see the advert and start talking about it 'word of mouth' the sintered can quickly spread.

I think this advert works well with a small glimpse of the band done to interest the viewer. I have also added the website at the end of the video as this is the last thing they see, promoting them to go to the website when they have finished watching.

YouTube Feedback.

This is some positive feedback I have be given on my first draft, showing me that people do like my music video. I also presuming these people are followers of the Arctic Monkeys and therefore would be my target market. Also with positive comments about the socks at 1:31 in the video.

Mistake.

Whilst reviewing my draft video for mistakes I found this one at 2:09. It took a few looks over at this part of the song to see if it was a mistake but I realised that a double snare beat in the music was only shown as a single in the visuals. I will therefore re edit this part of the video for my final music video. Apart from this I didn’t manage to find anymore mistake after looking through thoroughly a number of times. 

Music Video Draft.

Review.

A small review on how I think the day of filming went:

I think overall the day of filming the door jammers music video went well and was efficient in creating the perfect clips I need to create the video. I time I had was spend we in getting the shot I wanted filmed and I think the band and myself worked efficiently to get it all done in one day. Setting the location and mise en scene up did not take long and the whole band helped meaning it took no time at all.

Throughout the filming the band were co operative in listening and doing so I was able to get the exact shots I set out to get. They were enthusiastic which made the filming realist and more effective. Also having all of the equipment already there made it a lot easier not having to transport all the equipment.

The PA system worked well and allowed the band to keep in time with the song, which meant it was easy to sync the vocals and instruments with the song during editing. I also tried to film in chronological order going along with the song which also made editing easier as I was able to identify and find each clip.

I used a Nikon D3100 to film the music video. This ensured a HD quality for the music video which I felt was important to make it look professional and gave the door jammers a good image. I also use a Samyang fish eye lens to get a wide angle on some of the shots. I am happy with the end quality of the clips and think it improves the overall look of the filming a lot.

I also was able to use a tripod allowing me to get steady camera angles as well as panning and scattered movements.

Using my animatic during filming also help a lot as it told me exactly the shots I aimed to get for the best ending result. On the day I was able to change some of the shots to accompany the location. 

Digipak 3D.

Digipak & Poster Final.

Digipak Development.

Poster Development.

Development I made to my poster after the feedback I got from my teacher and peers:

Filming Photo's

HarryCooperMedia's photostream on Flickr.

Editing.

I am editing my video using iMovie on a MacBook. This software is easy to use and with previous practice I knew how to use the basic features. Ensuring I played the sound of the PA system out load during the performance made it a lot easier to sync the music and lyrics with the sound. I spend a lot of time going over the music video to ensure the syncing was correct.

Feedback.

This is some of the feedback I have received from the rest of my class. I will be using this feedback as well as the feedback from my teacher to improve my Digipak and Poster.

I uploaded three different versions of my digipak and have found that the majority of my class have chosen their favourite one and only given feedback on that. This has helped me decide which Digipak I will be improving.

Filming.

Just at the filming location in Hinckley doing my opening shot of the drums. I gave the band some time to practise through the whole first to warm up. Hopefully the day goes well...

Filming day.

Today is the day I will be filming my music video. I plan to get to the location in Hinckley for 11 o'clock giving me more than enough time to film all of my shots in 4 hours recording time which ends at 3. At 11 the whole band will be there ready to start filming so it will just take setting up the camera when I get there. Changing some bits of the mise en scene in each shot I can do as I go a lot however I want to keep each shot as authentic as possible and realist for a new band. I also plan to look through all of the clips tonight making sure they are all as I want them before I start editing. I will be taking a hard copy of my animatic to the recording.

Night before tomorrow.

Tomorrow I will be filming for my music video. I have my animatic and camera ready to take. This is all I will need as the instruments, amps e.t.c are already at the location in Hinckley. 

Feedback.

..This is the feedback I have received  from my teacher. I will be using this to improve and develope my digipak and poster before the deadline of November 9th.

Digipak Level 3    7 / 10

I have marked the one with primary colour letters and circles design.

Mr Smith likes the plain white one

WWW

Nice use of font and colour. Like image of band. Neat and clean feel (primary colours version).

EBI

Make THE all one word as there seems to be a space between t and h(primary colours version). Could poster link to digipak, as very different font and colours?

Legal jargon missing from all digi pacs. This MUST be included. Reduce size of font for website

If you’re going to have plane panels you MUST explain in your R&P why you made that decision

Poster  Level 2   6 /10

WWW

Neat, clean feel, minimalist as some bands in your genre are.

EBI

NME DON’T do star ratings, they do scores out of 10

Change font for stars to a more solid and plain design

Think about poster and CD continuity across products.

Reconsider font size for web and label, currently too large